Colgate Optic White Luminous Enamel Strong Teeth Whitening Toothpaste is powered by hydrogen peroxide, the same teeth whitening ingredient used by dentists. 
 
It deeply whitens beyond surface stains, with a 2% hydrogen peroxide formula and removes deep stains* and strengthens enamel. 
 
Colgate Optic White Luminous Enamel Strong Teeth Whitening toothpaste is: 
 
- Enamel safe for daily use 
- Designed for no tooth sensitivity 
- Vegan 
- Sugar free 
- Gluten free 
Size: 85g 
Flavour: Cool Mint 
*When used as directed for 2 weeks. Individual results may vary.